Brand Identity & Product Development
Low Rider is a dog clothing brand specializing in high-quality, functional gear for small to medium-sized dogs. Inspired by the founder’s corgi, the line was designed with shorter-legged pups in mind, offering essentials like winter puffers and rain jackets that are well made and fairly priced.
This project spanned the full brand identity, product design, Amazon marketplace content including listing images, A+ content, and storefront, as well as supporting print materials such as hang tags and die-cut stickers. Every element was crafted to highlight the brand’s practical, down-to-earth personality while keeping the look clean, bold, and easy to shop.