PowerLix is a wellness and fitness brand with a growing presence on Amazon. This project focused on creating a comprehensive brand guideline to unify and organize its visual identity, which had previously lacked consistency across platforms.

The guide was developed to support the design of Amazon listing images, A+ content, and future brand materials by establishing clear direction for layout, color, typography, and tone. The goal was to create a cohesive, recognizable look that could scale with the brand.