Sweetpup is a warm, playful brand built around the joy of celebrating our dogs. With a focus on custom cakes and treats made from natural ingredients, the brand balances fun and care in every detail, from handwritten pup names on packaging to cheerful dogs holding balloon illustrations on greeting cards.

The visual style features soft, friendly colors, a calming palette of mint (#55bfb1), white, and charcoal (#231f20), along with hand-drawn patterns, line illustrations, and a logo centered around a loyal border collie. The project includes packaging (treat bags, cake box, greeting card, shipping box), a website homepage concept, subway ads, and brand illustrations. Lowercase typography is used throughout to keep the tone approachable and sweet.